Deluxe Watches was founded by two brothers brought together by a shared passion for the world of watches. From an early admiration for craftsmanship and precision to a deep appreciation for what a watch represents, their connection to timepieces was always personal.

What began as a common interest evolved into a decision to build something of their own, a brand rooted in authenticity, detail, and respect for watchmaking. As watch enthusiasts, they approach every piece with the same mindset they would as collectors: focusing on reliability, design, and balance, rather than trends. Deluxe is the result of that journey, built by people who truly understand and value watches.